Woodside, NY, October 2013: Bulova unveiled the launch of its newest line, Caravelle New York, inspired by and rooted in the spirit of the fashion capital of the world—New York City. As part of a fully-integrated marketing campaign which will include advertising, social media, and public relations, Bulova teamed up with Trans World Marketing for its in-store merchandising support. Working closely with Bulova’s Creative Team, TWM designed a family of modular displays with elegantly designed telescopic elements and complementary accessories to fit a wide variety of store layouts.
The Caravelle New York fall 2013 collection hits shelves in October, and will be widely available in major US department stores nationwide. Caravelle New York features bold seasonal collections for both men and women geared towards style-aware consumers looking for fashionable timepieces at an attainable price point. “The Caravelle New York line answers a clear marketplace demand for dynamically styled, affordably priced watches,” said Gregory Thumm, Bulova Corporation President. “The initial reception from retailers has been quite remarkable, a true testament to the collection’s design and composition.” The new Caravelle New York now brings the heartbeat of fashion and the energy of the city to aspirational style hunters conscious of current trends. Positioned to reach those who view watches as quintessential fashion accessories, the Caravelle New York collection’s seasonal design narrative will address the needs of those who view timepieces as integral complements to their wardrobe.
“Today, young consumers’ fashion preferences are motivated by bloggers, social media, and street styles,” said Tricia Norton, Bulova Corporation Chief Marketing Officer, Global. “These channels inspire our design team’s vision, while also providing the brand with robust, interactive ways to engage with consumers.”
CARAVELLE NEW YORK
Founded in and inspired by the fashion capital of the world, Caravelle New York offers bold, design-focused watches for style wise consumers. Evoking the street styles and energy of New York City, Caravelle New York creates dynamic timepieces that fulfill the need for stylish and attainable accessories.
ABOUT TRANS WORLD MARKETING
Based in East Rutherford, Trans World Marketing has provided leadership in the design, development and execution of in-store displays, environments, branded category management systems and applied technology solutions. The firm’s clients include PPG Pittsburgh Paints, LG Electronics, McCormick, Bulova, Benjamin Moore, Nintendo and Unilever. In addition to Trans World Marketing’s headquarters in East Rutherford, the company has offices in Omaha, Phoenix and Chicago.