Asus wanted to launch an entire family of new wireless routers and range extenders using an end-cap display that would vary in size between 3’ and 4’. The display needed to cross promote the entire brand and educate the customer in the decision making process. The product needed to be secured to the display to allow consumers to touch the product while deterring theft.
The Asus products were placed on pedestals to create a more sophisticated look while providing an area for highlighting the product features and benefits. Launching the entire family of router products together provided national marketing exposure and helped consumers understand the range of products and how they worked together as a system.