Connected Home End Cap Solutions
Belkin, an industry leader in the connected home category, engaged TWM to develop several end cap solutions to promote, cross merchandise and up-sell three of its electronic accessories: WeMo, NetCam, and @TV. Belkin wanted the brand messaging to quickly communicate the product benefits and educate shoppers.
TWM designed end cap solutions with simple, uncluttered visuals and messaging. By leveraging Belkin’s recognizable, clean, colorful green branding, the end caps stand out from the competition. Use of temporary and semi-permanent materials ensured that the deadlines could be met while controlling costs. The end caps were placed in Best Buy, Office Depot and Staples.