In-Case Modular Display
Bulova teamed up with TWM to revitalize its mature Caravelle brand and create an eye-catching retail store display.
By designing a family of modular displays with telescopic elements and complementary accessories, this versatile display was able to fit a wide variety of store conditions. High gloss piano finishes on varying height elevations and removable acrylic panels allowed Bulova to update the graphics and change the product layout frequently.
An initial rollout to 500 Macy’s store locations, as well as other key retail outlets, was required. Follow-on orders have been delivered to Italy, UK, Germany and France.