Alustra Interactive Program
The intended goal of this program was to offer a ‘refresh’ kit to existing Hunter-Douglas Alustra dealers, and provide a new, modern look to future dealers. Existing units had been in the field for as long as 6 years.
An update kit containing new headers, nameplates and base covers was developed to give the product modules a fresh, new look. A newly designed graphic module was developed as a focal point of the program moving forward. It contains changeable banners, a replacement graphic panel and an interactive 15-inch media player.
The media player has a silent “attractor” loop with 4 different informational product videos for consumers to browse. Volume is adjustable. The loop and videos were developed in both English and French – a consideration for their Canadian dealers.
Both the “attractor” loop and videos can be easily updated as required by changing the integral SD card. Files sizes are limited only by the capacity of the selected SD card.