As part of the Lego City product launch, Nintendo partnered with TWM to develop an attractive merchandiser that would be instantly recognizable and engaging with its primary target audience, boys ages 6 to 10 years old.
A colorful merchandiser was designed that would immediately attract the primary target, including visuals of larger than life characters and action heroes. Product was placed at the children’s eye level, providing easy impulse decision-making at point of sale. Sensitive to budget considerations, TWM produced the display out of corrugated with brilliant digital printing. The display highlighted Nintendo’s Wii U and 3DS gaming platforms, while seamlessly integrating the Lego brand partnership.