Panasonic Deluxe Ventilation Fan Display
Panasonic challenged TWM to create a new design for its Deluxe Ventilation Fan Display that would complement the aesthetics of a plumbing/lighting showroom, where floor and wall space are at a premium. The display features five ventilation fan products, all wired and functional, while at the same time cross-selling and featuring Panasonic controls and switches, which in turn power the fans and lights on the display. The new design also provides sufficient space for marketing communications that tout the features and benefits of each fan and control/switch.
The shape and design of the duotone wood and metal display allow the fans and switches to be viewed clearly and easily. All products displayed are fully functional and able to be turned on and off for demonstration. The Whisper Recessed Fan was displayed above the shopper, in the ceiling of the display, simulating an in-home environment. The integrated black wood panels allow for future upgrades to fans and switches. A literature pocket was recessed into the metal side of the display so brochures could be placed. Product video demonstrations are triggered by motion sensors when shoppers approach the display.