Voice of Color Program
Coordinating with both PPG and their program partners, TWM designed the Voice of Color Program around two color palettes called Core and Harmony. The Core palette includes 218 strip cards for a total of 1,368 colors and is the heart of the Voice of Color Program. The Harmony Collection is a palette arranged by personality, style, and the five senses, with a total color count of 603 colors.
The program also highlights a color card collection of 8 brochures and a sheen ladder. Minor alterations to the overall color strip card dimensions afforded greater sample density on the display without reducing card effectiveness. TWM’s Applied Technology Group worked closely with PPG’s IT Department to ensure proper operation of the new interactive color selection program and optimum placement of wireless communication components. Rigid timelines were coordinated through both domestic and off-shore suppliers, and manufacturing capacity provided concurrent assembly of all three sections for integrated shipment and installation in both the US and Canada.