Trans World Marketing teamed with Sleep Innovations to develop a module-based display for their memory foam products.
Retailers needed a system that provided consumers interaction with the complete product line while minimizing valuable retail floor space.
TWM optimized product sample size, allowing Sleep Innovations to offer more products per store. This concept works well across multiple retail channels, including club, big box, grocery and department stores.
Optimized sight lines ensure ease of comparison for price, comfort and size. The modular display elements moved samples to eye level within the program, and allowed retailers to create a branded product bar. This visually pleasing product bar runs the length of the category, and invites shoppers to discover all the memory foam products.