Unilever tasked TWM to develop a permanent display system for their strong personal care Master Brands (Dove, Suave and Axe).
The resulting program accommodates the entire product line found in Drug, Grocery and Mass retail accounts. It can be built to order for retailer specific size requirements and allows for implementation in a variety on in-store opportunities.
By on-display storage of multiple brand graphics, the program captures the unique DNA of each Brand’s character and presents the Brand strongly to the consumer. This on-display graphic storage facilitates complete rotation of the unit between Master Brands in the field.
Developed with modular components, multiple configurations can be achieved, including Trial & Travel merchandising units with the addition on baskets and product dividers.