Chicago, IL, March 2013: During the GlobalShop conference in Chicago, IL, the retail design industry’s largest annual tradeshow with thousands of retailers, designers, marketers and suppliers in attendance, Trans World Marketing was awarded POPAI’s Gold OMA award for its outstanding design of its semi-permanent display for the Belkin WeMo product launch.
POPAI’s Merchandising Achievement (OMA) Awards Contest recognizes the most innovative and effective marketing at retail displays and programs that lift sales and make products memorable and enticing to consumers. Entries compete for gold, silver and bronze honors in three divisions based upon length of time in the store; Temporary, Semi-permanent and Permanent. The divisions are further broken down into 25 categories.
ABOUT THE OMA AWARD
POPAI’s Outstanding Merchandising Achievement (OMA) Awards Contest is the premier award show for recognizing the most innovative and effective in-store and at-retail displays. For over 50 years, POPAI has been awarding displays that lift sales, make products memorable, and entice consumers to purchase with gold, silver and bronze honors.
GlobalShop is the world’s largest annual trade show and conference dedicated to store design, visual merchandising and shopper marketing. The show has been connecting retailers, brand marketers and industry suppliers each year since 1993. GlobalShop’s conference program is led by top retail experts, who provide insight, advice and best practices on how to create sustainable brands that resonate with consumers.
Belkin’s award-winning product lines include wireless home networking and entertainment devices; mobile accessories for laptops, smartphones, tablets; home energy management and home automation solutions; plus a broad range of cable and power products. Belkin also owns the Linksys brand, maintaining a powerful new platform to deliver the next-generation of home and wireless networking experiences. A privately held company founded in 1983, Belkin has more than 1,500 employees in 21 countries.
ABOUT TRANS WORLD MARKETING
Based in East Rutherford, Trans World Marketing has provided leadership in the design, development and execution of in-store displays, environments, branded category management systems and applied technology solutions. The firm’s clients include PPG Pittsburgh Paints, LG Electronics, McCormick, Bulova, Benjamin Moore, Nintendo and Unilever. In addition to Trans World Marketing’s headquarters in East Rutherford, the company has offices in Omaha, Phoenix and Chicago.