Las Vegas, Nevada, March, 2015: At POPAI’s Outstanding Merchandising Awards Competition, Trans World Marketing (TWM) was awarded the POPAI Silver OMA Award for its Waterpik Display and a Bronze OMA for its Otterbox Design Lab Series Display.
TWM delivered an engaging premium display for Waterpik’s Ultra Flosser System and Travel Kit, available exclusively at Costco. This attractive display communicated the overall value of the offering—both in terms of the low price and in the improvement in oral care.
For Otterbox, TWM produced an eye-catching display for the Otterbox Design Lab Series of customer ‘customizable’ protective cases, based on variety of exterior and interior color options for the holiday season. Working with a short timeframe, TWM engineered, prototyped and delivered an effective display that was placed in 1100 Sprint Retail store locations.
POPAI’s Outstanding Merchandising Achievement (OMA) Awards Competition is the premier award show recognizing the most innovative and effective in-store and point of purchase displays. This competition held in conjunction with the industry’s largest tradeshow, GlobalShop, recognizes in-store marketing programs that lift sales, make products memorable, and entice consumers to purchase products. This year, the OMA Statuette celebrates its 50th Anniversary.
Point of Purchase Advertising International (POPAI), established in 1936, is the leading not-for-profit global association for the in-store marketing industry. International in scope, its membership of more than 1,400 companies includes leading creators, manufacturers, buyers and users of this vital medium. POPAI provides maximum value to its members by creating impactful research, educational programs and networking opportunities.
GlobalShop is the world’s largest annual event for retail design and shopper marketing. It’s the only show in the world where you can find the largest, most comprehensive array of store fixture companies and more in-store solutions than any live event in the nation.
ABOUT TRANS WORLD MARKETING
Based in East Rutherford, Trans World Marketing has provided leadership in the design, development and execution of in-store displays, environments, branded category management systems and applied technology solutions. The firm’s clients include PPG Pittsburgh Paints, LG Electronics, McCormick, Bulova, Benjamin Moore, Nintendo and Unilever. In addition to Trans World Marketing’s headquarters in East Rutherford, the company has offices in Omaha, Phoenix and Chicago.