Chicago, IL, October 2013: At a special reception during the Shopper Marketing Expo, The Path to Purchase Institute announced the winners of the 2013 Design of the Times Awards competition and Trans World Marketing won the “Gold” award for its Belkin WeMo Product Launch in the consumer electronics category.
For the first time, fifty judges gathered at the Path to Purchase Institute headquarters in Chicago for first-round judging of the nearly 230 entries competing in the 18th annual competition, which celebrates the most inspiring and creative in-store campaigns and tactics of the previous year. The judges selected 123 entries to vie for the top awards in the competition’s eight retail channels: supermarket/grocery, consumer electronics, convenience, drug, home center/hardware, mass merchandiser, specialty and sporting goods. Entries were evaluated on how well they met the 4C’s of Effective In-Store Activation: Command attention; Connect with the shopper; Convey information; and Close the sale.
Challenged to launch the new Belkin home automation product called WEMO at over 800 Best Buy locations across the country, Trans World Marketing delivered an engaging display that connected with shoppers and increased sales. The key features of the display included its simple brand messaging, easy to understand graphics, backlighting that highlighted the key selling features and a clean, fresh design. “With smart phones and tablets being the fastest growing mobile devices in the consumer electronics category, this display captured the attention of in-store shoppers and set the stage for Belkin to launch additional products within this high-growth category,” said James Cavaluzzi, Chief Executive Officer, Trans World Marketing.
Since 1936, POPAI (Point of Purchase Advertising International) has served as the leading international advocate and voice of the marketing at retail industry. We are composed of chapters worldwide and serve more than 1,400 member companies internationally. POPAI promotes, protects and advances the broader interests of the marketing at retail community through original research, certified education, awarding industry excellence, hosting trade forums and protecting intellectual and legislative rights.
Belkin’s award-winning product lines include wireless home networking and entertainment devices; mobile accessories for laptops, smartphones, tablets; home energy management and home automation solutions; plus a broad range of cable and power products. Belkin also owns the Linksys brand, maintaining a powerful new platform to deliver the next-generation of home and wireless networking experiences. A privately held company founded in 1983, Belkin has more than 1,500 employees in 21 countries.
ABOUT TRANS WORLD MARKETING
Based in East Rutherford, Trans World Marketing has provided leadership in the design, development and execution of in-store displays, environments, branded category management systems and applied technology solutions. The firm’s clients include PPG Pittsburgh Paints, LG Electronics, McCormick, Bulova, Benjamin Moore, Nintendo and Unilever. In addition to Trans World Marketing’s headquarters in East Rutherford, the company has offices in Omaha, Phoenix and Chicago.