WEST LONG BRANCH, N.J. – (BUSINESS WIRE) – Sleep Innovations, a market leader in designing and manufacturing advanced foam sleep solutions, today kicked off the New York Home Textiles Market by showcasing the latest innovations in memory-foam sleep products. Sleep Innovations is expanding its focus on sleep products for the home to include sleep solutions for the college dorm. This collection is geared to help students achieve the essential sleep required to perform well at school.
“We recognize the challenges consumers face when it comes to achieving a good night’s sleep”
The Sleep Innovations’ Campus Comfort Collection includes a wide range of comfort products, featuring the REMedy™ Bed Upgrade Kit, containing a gel-infused mattress topper, proven to increase quality of sleep.
Sleep Innovations is revolutionizing the consumer path-to-purchase by engaging, educating and enticing the consumer at retail. Partnering with TransWorld Marketing, the leading provider of in-store marketing solutions, Sleep Innovations products will be accompanied by interactive, modular displays located in store aisles designed to educate the consumer on the benefits and differences of a wide range of sleep products.
As part of this program, Sleep Innovations has developed a Sleep Solutions Center that contains a combination of mattresses, mattress toppers and pillows, and extensive educational materials. Installed in retail stores nationwide, the Sleep Solutions Center allows the consumer to engage with the products while learning about the different features and benefits that will best enhance their sleep experience.
“We recognize the challenges consumers face when it comes to achieving a good night’s sleep,” said Sleep Innovations’ President and CEO Michael C. Thompson. “Not only is it important for us to manufacture a wide variety of innovative sleep products to meet consumers’ sleep needs, but we believe providing a comprehensive education prior to purchase is critical in facilitating the selection of the right product. By applying this unique marketing strategy across our wide range of product offerings, consumers of all ages are guaranteed comfort and quality sleep whether at home, while travelling or in a college dorm room.”
“We are reinventing the way consumers shop for their sleep products,” said Lisa Thorstenson, Executive Vice President of Channel Marketing at Sleep Innovations. “By educating the consumer in-store, they can make informed decisions and purchases that will lead to better sleep. Education is so important because sleep habits and needs change over time. The sleep products required as a teenager are different from those required by a new parent or a baby boomer. With this new program, we are committed to educating our consumers on which products provide the best sleep throughout each stage of their lives.”
About Sleep Innovations
Sleep Innovations is the leader in consumer-driven foam products, proven to deliver comfort, relaxation and rejuvenation. The company designs and manufactures advanced memory foam products, including pillows, mattress toppers, mattresses, mattress protectors and home comfort, travel & pet products. Through extensive clinical and consumer testing, Sleep Innovations has found that its breakthrough foam solutions help to improve the quality of its consumers’ lives through better sleep. Follow Sleep Innovations on Twitter at twitter.com/ChooseSI. For more information, visit www.sleepinnovations.com.
ABOUT TRANS WORLD MARKETING
Based in East Rutherford, New Jersey, Trans World Marketing is an industry leader in the design, development and execution of in-store marketing programs and applied technology. The firm’s clients include Energizer, LG Consumer Electronics, Ping Golf, McCormick, Benjamin Moore, Sleep Innovations and Unilever. In addition to Trans World Marketing’s headquarters in East Rutherford, the company has offices in San Francisco, Omaha, Phoenix and Chicago.