Las Vegas, NV, March 2014: At the GlobalShop conference, the world’s largest annual event for retail design and shopper marketing, Trans World Marketing was awarded POPAI’s Bronze Outstanding Merchandising Achievement (OMA) award for its design of Bulova’s in-store merchandising display program.
Working closely with Bulova’s Creative Team, TWM designed a family of modular displays with elegantly designed telescopic elements and complementary accessories to fit a wide variety of store layouts. Bulova unveiled the launch of its new line called Caravelle New York in October 2013 and teamed up with Trans World Marketing for its in-store merchandising support. The Caravelle New York collection will be widely available in major department stores nationwide.
ABOUT THE OMA AWARD
POPAI’s Outstanding Merchandising Achievement (OMA) Awards Contest is the premier award show for recognizing the most innovative and effective in-store and at-retail displays. For over 50 years, POPAI has been awarding displays that lift sales, make products memorable, and entice consumers to purchase with gold, silver and bronze honors.
GlobalShop is the world’s largest annual trade show and conference dedicated to store design, visual merchandising and shopper marketing. The show has been connecting retailers, brand marketers and industry suppliers each year since 1993. GlobalShop’s conference program is led by top retail experts, who provide insight, advice and best practices on how to create sustainable brands that resonate with consumers.
ABOUT TRANS WORLD MARKETING
Based in East Rutherford, Trans World Marketing has provided leadership in the design, development and execution of in-store displays, environments, branded category management systems and applied technology solutions. The firm’s clients include PPG Pittsburg Paints, LG Electronics, McCormick, Bulova, Benjamin Moore, Nintendo and Unilever. In addition to Trans World Marketing’s headquarters in East Rutherford, the company has offices in Omaha, Phoenix and Chicago.