New York, NY, May 29, 2014: At POPAI’s first-ever East Coast POP-UP Creative Gallery at the Metropolitan Pavilion’s Metropolitan Suite, Trans World Marketing (TWM) was awarded the POPAI Bronze OMA Award for its Olympic Product End Cap Solution.
With more than 70 entries of 2D Design Boards (including sketches, final designs, etc.) and 3D displays (what is actually seen in stores), the close to 200 attendees had the task of voting for their favorite innovative in-store solutions to be named Gold, Silver, and Bronze “Creative Choice Award” Winners. The event created a buzz and re-established the power of in-store marketing to many brands, retailers and other marketing
“It’s very exciting to be recognized for creativity in the development of our in-store displays,” said Bill Carafello, President of Trans World Marketing. We go to great lengths to understand our clients’ unique challenges and objectives for each of their programs. Being selected as a winner among the most prestigious brands that participated in this event is truly an honor.”
Challenged to launch the PPG Olympic Exterior Paint End Cap Solution at Lowe’s, TWM not only delivered an eye-catching display that highlighted the quality of the brand, but also delivered a full-service solution that included direct contact with PPG reps as to handle logistics for the installation. A website was built so each rep could track their fixture, and all the corresponding collateral materials needed, to ensure that installation went as scheduled.
Since 1936, POPAI (Point of Purchase Advertising International) has served as the leading international advocate and voice of the marketing at retail industry. We are composed of chapters worldwide and serve more than 1,400 member companies internationally. POPAI promotes, protects and advances the broader interests of the marketing at retail community through original research, certified education, awarding industry excellence, hosting trade forums and protecting intellectual and legislative rights.
ABOUT PPG: BRINGING INNOVATION TO THE SURFACE.™
PPG Industries’ vision is to continue to be the world’s leading coatings and specialty materials company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Net sales in 2013 were $15.1 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit www.ppg.com and follow @PPGIndustries on Twitter.
Bringing innovation to the surface is a trademark of PPG Industries Ohio, Inc. PPG Pittsburgh Paints and The Voice of Color are registered trademarks of PPG Architectural Finishes, Inc.
Fallingwater is a registered trademark of The Western Pennsylvania Conservancy.
ABOUT TRANS WORLD MARKETING
Based in East Rutherford, Trans World Marketing has provided leadership in the design, development and execution of in-store displays, environments, branded category management systems and applied technology solutions. The firm’s clients include PPG Pittsburgh Paints, LG Electronics, McCormick, Bulova, Benjamin Moore, Nintendo and Unilever. In addition to Trans World Marketing’s headquarters in East Rutherford, the company has offices in Omaha, Phoenix and Chicago.